通过客户特征进行客户分群-阿里云大学

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我的大学

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阿里云大学

共建云计算生态

用户中心>

< 考试认证

Apsara Clouder大数据专项技能认证：通过客户特征进行客户分群

本认证系统的讲解了客户分群的概念、应用场景、常用方法以及分群常用的聚类算法的概念和原理。详细介绍了阿里云机器学习产品PAI的特点、算法组件、应用场景和应用流程，并详细介绍了聚类组件。最后通过一个实验带领学员使用PAI的聚类组件和模型评估组件等，解决了一个企业具体的业务问题。学员可参考本实验，结合企业自身业务和需求，将所学应用到实践中去。

认证包价格

￥68

购买认证立即考试

提示：购买认证（或使用授权码兑换）后才可参与考试，只支持中国大陆居民参加认证考试，每次购买可有2次考试机会。认证包可反复购买，但同账号只能领取一次证书。

官方认证

可在后台领取电子证书，作为您的专业凭证
动手实验

可获得认证相关实验课学习需要消耗的“沙箱点”
视频课程

可在页面下方的课程学习区域学习相关视频课程
2次考试机会

购买后有2次考试机会，考试60分以上记为通过

认证流程

1 购买认证 2 学习课程/在线实验 3 在线考试 4 领取电子证书

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课程学习

购买认证包后，才可学习全部课程，其中每个在线实验有两次参与机会，学习会消耗实验次数，请您注意控制时间及使用次数。

01

客户分群概念与应用

介绍客户分群的概念、应用场景及常用方法。

免费试听

02

聚类算法概念与原理

介绍聚类算法的概念、原理与应用，并详细介绍K均值聚类算法的工作步骤。

免费试听

03

机器学习产品PAI

介绍机器学习产品PAI的特点、算法组件、应用场景和应用流程，并详细介绍了聚类组件。

开始学习

04

阿里云机器学习平台PAI基本操作演示

演示机器学习PAI的基本操作，通过PAI实现一些基本的数据分析。

开始学习

05

实验场景及实验步骤

介绍如何使用机器学习产品PAI的聚类及模型评估等组件，完成一次数据挖掘分析，解决企业业务问题。

开始学习

06

【在线实验】通过客户特征进行客户分群

本实验通过分析某电信运营商用户数据对用户分群，以了解不同群体的需求，向他们提供个性化的服务。

进入实验