O2O优惠券使用预测-阿里云大学

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掌握API使用，轻松为应用添加强大功能

Clouder专项技能认证：实现调用API接口

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阿里云大学

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Apsara Clouder人工智能专项技能认证：O2O优惠券使用预测

本认证系统的讲解结合一个实际的O2O优惠券精准投放的场景，对数据挖掘的整体流程进行了详细介绍，同时也结合阿里云机器学习平台和MaxCompute平台，演示了数据挖掘的整体流程，如何从实际出发去解决业务问题。学员可参考本实验，结合企业自身业务和需求，将所学应用到实践中去。

本认证仅支持持有中国大陆身份证用户参与。每次购买含两次考试机会，认证包可反复购买，但同一账号同一认证仅可领取一次证书。

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官方认证

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动手实验

可获得认证相关实验课学习需要消耗的“沙箱点”
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可在页面下方的课程学习区域学习相关视频课程
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1 购买认证 2 学习课程/在线实验 3 在线考试 4 领取电子证书

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课程学习

购买认证包后，才可学习全部课程。

01

课程背景

介绍数据挖掘的简要流程和主要课程安排。

免费试听

02

业务分析

介绍O2O概念，优惠券及其精准投放的意义，结合实际数据对问题进行初步的分析抽象。

开始学习

03

思路整理

明确了项目目标，针对目标确定了项目的简要流程，并对每个流程进行详细的介绍。

开始学习

04

特征工程-part1

介绍了特征工程的重要性以及如何进行特征工程，从业务角度详细讲解了基础特征，组合特征和交叉特征的做法。

开始学习

05

特征工程-part2

介绍了特征工程的重要性以及如何进行特征工程，从业务角度详细讲解了基础特征，组合特征和交叉特征的做法。

开始学习

06

模型构造-part1决策树

介绍了决策树和GBDT算法，并结合实际数据讲解算法过程。

开始学习

07

模型构造-part2GBDT

介绍了决策树和GBDT算法，并结合实际数据讲解算法过程。

开始学习

08

模型融合

详细介绍了三种模型融合的方法。

开始学习

09

阿里云产品介绍

介绍MaxCompute的使用方法和机器学习产品PAI的特点、算法组件、应用场景和应用流程。

开始学习

10

创建项目_文件上传

介绍如何从零开始，一步一步创建项目，并使用tunnel工具完成数据上传。

开始学习

11

特征工程实战

将课时4中讲解的特征工程在MaxCompute平台使用代码实现。

开始学习

12

模型训练实战

将课时5、6中的训练过程在机器学习PAI平台中演示实现。

开始学习

13

【在线实验】O2O优惠券使用预测

O2O优惠券使用情况。

进入实验